Charlotte approached me for help with her brand; she just wasn't feeling it anymore but didn't know why.
Ahead of the discovery call I checked out Charlotte's website and social channels to get a ‘feel' for her. What I saw and what I got on the video call was two very different people; Charlotte was so much more in ‘real life'.
I took her through the brand discovery process and started researching her competitors and ideal audience. Although she incorporated the law of attraction principles into her coaching there was nothing ‘woo woo' about her approach. Charlotte is bold and results-driven and therefore we needed to get the balance just right to appeal to business women globally.
We created a brand to communicate the end result of working with Charlotte – ‘Big Bold Beautiful Life' and created a logo that balances the subject and delivery perfectly.
She reached into my soul and translated me into my brand.