Charlotte approached me as she felt out of alignment with her business and wasn't attracting the right clients.
Ahead of our call, I checked out Charlotte's online presence, and within the first couple of minutes into our session, I could see the disconnect. Charlotte wasn't owning her truth. Speaking with her, I saw the real Charlotte, and it was so much more powerful than what I had seen online. This woman is raw, real, and beautiful and I knew instantly how I could help her.
I took Charlotte through my Brand Truth Framework™ and we got to work researching her competitors and ideal audience. Although she incorporated the law of attraction principles into her coaching there was nothing ‘woo woo' about her approach. Charlotte is bold and results-driven and therefore we needed to get the balance just right to appeal to business women globally.
We created a brand to communicate the end result of working with Charlotte – ‘Big Bold Beautiful Life' and created a brand identity that balances the subject and delivery perfectly.
The messaging, the brand shoot and her membership/group program fell into place beautifully, with the results being seen almost instantly. Charlotte increased her fees, had her best launch to date and has welcomed a more aligned audience into her membership, who she's super excited to serve.
She reached into my soul and translated me into a brand that meant something.