My Approach
My framework helps you to create a purpose-driven business and build a leadership brand by blending my understanding of communication alignment with brand-building knowledge to ensure your business delivers on your vision.
My Approach
My framework helps you to create a purpose-driven business and build a leadership brand by blending my understanding of communication alignment with brand-building knowledge to ensure your business delivers on your vision.
BUILD YOUR BUSINESS BASED ON FACTS AND FEELINGS
Your soul-aligned truth is the truth of you and what you bring to your business.
I believe as entrepreneurs we all have a gift we need to unlock, develop and nurture. When you create a brand that is built from your soul purpose, it will take your business further and connect deeper with your audience than you could ever imagine.
But you can't build a business based on intuition alone.
You need hard facts to build a successful brand. Research & planning is key to understanding your people, your client transformation and where you sit in the marketplace. Without that you're launching a business based on guesswork, and that's often where businesses fail.
Your future vision
Creating a brand as big as your vision that can carry you all the way needs to be considered, and that's where future thinking comes in; how far can your brand stretch, what does success look like for the business and what are the emerging trends within your sector?
My Brand Truth™️ Framework works to create a brand that you can scale.
Understanding the truth of you sounds an easy task, but we all struggle with identifying our own unique gifts and uncovering our true essence. My gift is extracting ‘your truth' in a way that feels enlightening, empowering and obvious all in one go; helping you to harness your brand truth to stand out from the sea of sameness
I want to connect you with your wonder and translate that into a brand, so you can create a business that you love, that can scale and feel 100% true you.
Your business needs to be built from the ground up; from the inner being of you and run through everything you do in your business
Your business needs to be built from the ground up; from the inner being of you and run through everything you do in your business
building a brand to scale
Often mistaken for a logo and too often skimmed over on module one of every online course going; your brand is the critical step that is often dodged in favour of sexy marketing tactics because the meaning of a brand is misunderstood.
Building a brand starts with data, and without data, your brand is based purely on guesswork; and a business can't scale based on that. A brand is a perception or set of associations consumers have of a business. Those perceptions originate from the story you tell about your business, the values you hold, the products and services you offer, and how your customers are transformed as a result of using those products or services.
Developing a brand requires defining, articulating your position within the marketplace and translating your messaging into channels where consumers can interact with your business.
To create and grow a brand that can scale, you need an equal amount of gut instinct, hard facts and market knowledge to be able to uncover valuable insights that help shape your brand, and once defined your brand should be your guide to drive your business to a level of success.
MY PROMISE TO YOU
- An expert, no-nonsense, straight-talking approach.
- A trusted partner who's invested in your success.
- Strategic know-how based on 25 years of shaping businesses on and offline.
- A ‘knowing' intuitive gift to listen to your inner being and guide you lovingly.
- Guidance to support your purpose and fulfil your vision.
- Plenty of ‘a-ha!’ moments and valuable insights.
- Clarity on how to articulate the true YOU so your audience totally ‘get you'.
- Confidence of stepping into the true you and showing up as you in your business.
- A brand so true to who you are that you speak to the souls of your audience.
- A framework to create true alignment within your business.
Together we'll work on reconnecting you to your purpose; to own your unique gifts and stand in the truth of you to create a business that feels so good you cannot fail.
CREATE YOUR AUTHENTIC BRAND
Discover your core values to help you:
✓ Feel stronger to stand in your truth
✓ Create more meaningful content
✓ Attract more like-minded clients
✓ Show what you care about
✓ Make better decisions in your business
✓ Feel fully aligned within your business
✓ Confidently share your opinions
✓ Show up as a leader brand
Download this workbook to identify your unique set of values and discover more about who you are and what matters to you in your business.