My Approach
The brand process I use is tried and tested with big brands, and I’ve developed it so that it works for businesses just like yours. You'll walk away with a brand that not only looks great but that is also built to perform.
Build a brand that attracts a buying audience
Building a brand is a big deal, and making uninformed guesses about your marketplace and audience is a massive risk.
I’ve been building brands for years using a process that is proven in creating brands that perform and last. I go deep on every level –
Looking at the YOU in your brand, the people you want to reach and figuring out what’s happening in the marketplace to ensure you have standout.
It’s not enough to just know who your target market is, but what motivates them, so you connect with them on an emotional level so they buy.
This deep work pays off to give you and your buyers clarity, and the meaningful insights you gain help shape your business to ensure you’re building it on solid foundations.
“A brand is finding your true essence and encapsulating it into words and pictures that attract the people you want to work with”
Deborah O'Grady, The Brand Coach™
What is a brand?
Your brand is a feeling, it’s the essence that calls to your ideal clients. It’s what makes them have to work with you and your business. It’s what makes them tell everyone about you – whether they’ve worked with you or not.
But building your brand isn’t all gut instinct and asking the universe to deliver dream clients at your door.
To create – and grow – a successful brand, you need hard facts and market knowledge. You need solid research and the know-how to uncover valuable insights that help shape your brand.
And that’s where I come in.
I get it, we all want to jump to the fun bit, choosing colours and deciding on fonts.
But without a brand strategy, your logo and palette are based on pure luck.
Big brands wouldn't dream of cutting out the research, planning and strategy stage.
So why would you?
And I have the business experience to coach you through the branding process and to ensure that your business is positioned perfectly to grow and scale.
Throughout my career so far, I’ve managed 1,000s of creative multi-channel campaigns and I also:
- Created the original First Direct brand
- Brought Irn-Bru to kids
- Ensured Silentnight Beds was the UK’s number one leading bed manufacturer
- Created Nivea for Men
- Worked on all of the Hugo Boss fragrance brands

So yes, I can hand draw you a bespoke font, and I can create a stunning colour palette. But that font and palette will be just parts of the overall picture.
The design aspect of your brand will be based on a thorough and deep understanding of your business offering, where you sit compared to your competitors and, most crucially, what it is that your customers want from you.
Together, using my expertise and your vision – we will build your brand and design it for success.
What you can expect from me
- An expert, no-nonsense, straight-talking approach.
- A clear step-by-step process with guidance, support.
- Plenty of ‘a-ha!’ moments and valuable insights.
- Clarity on your business offering, vision and help with your brand goal.
- A detailed brand strategy to understand your brand truth, value proposition, values and personality to be able to tell your story.
- Visual branding that truly reflects your business and appeals to your target market.
- A framework for marketing your business and communicating with clients and prospects.
- Mentoring based on 20 years’ experience working with brands big and small.
Together, we’ll get clear on your brand. We’ll figure out exactly who you are, what you stand for and where you’re going – and then we’ll create the roadmap to get you there.