About me + MY TEAM

I’ve spent twenty-five years shaping businesses; working with global brands, startups and visionary entrepreneurs. I’ve worked client-side, I’ve worked in agencies, I’ve advised agencies and I’ve owned my own. 

About me + MY TEAM

I’ve spent twenty-five years shaping businesses; working with global brands, startups and visionary entrepreneurs. I’ve worked client-side, I’ve worked in agencies, I’ve advised agencies and I’ve owned my own. 


Shaping businesses is what I love to do, and I've helped build hundreds of businesses over the past twenty-five years. But it's the work I do with entrepreneurs like you that helped me find my purpose. I love to serve those that are here to make the world a better place; that have a purpose that drives them to keep going and never give up.

My work has taken me all over the world managing global campaigns, working with new product development teams and advising multi-eight-figure businesses on new business growth strategies.

I now bring all of this knowledge to the online space to help you build a business in absolute alignment with who you are, your purpose and vision to create a brand that means something; a brand so true to your soul purpose you cannot fail.

My gift is helping you connect with that purpose, to uncover your truth and own it so that all elements of your business feel in absolute alignment to bring you the success and happiness you deserve.

I want to do that for you so that you can reach the ones that need your gift.

My Story

I’m lucky to have started my career in one of the top advertising agencies working with some hard-hitting brands and directing their creative. Still, it wasn't until I started to understand the strategy behind the creative campaigns that I found my love of all things brand.

I thrived on bringing new products to market, from working on the launch of the first online bank; First Direct, to bringing Hugo Boss fragrances to the masses.

These experiences gave me great exposure to how brands are built. I learned how to do things the right way; the brand process, the research and planning and how to build a business from the ground up.

This strongly shaped my work ethic, client-centric approach and commitment to delivering and getting it right for business owners.

By the age of 30 and with 8 years experience of working with some of the biggest global brands I set up my first brand agency and hit 6 figures in the first 6 months, but it wasn't all plain sailing.

finding my way

That's how I landed my first ‘purpose' gig; working with an 8 figure global creative agency to help them define their purpose and positioning to create a more aligned business and client base.

I relaunched my career as a business consultant and picked up some exciting projects including working with Sky to find a more aligned creative agency with a spend of 2.5M.

I loved the work, but it wasn't until I was approached by a purpose-driven entrepreneur that I felt truly aligned with my purpose.

I now help thousands of online entrepreneurs create purpose-driven businesses and brands that can scale.

I believe that if you have the drive and passion to make a difference in the world, then you cannot fail.

My team 

A logo is like the icing on a cake; it needs to look good, but it doesn't guarantee a tasty cake. Work on your cake, make it so damn tasty, that it does all the hard work for you!

My team

When I built my brand agency in 2005, I also built an amazing team of creatives, designers, illustrators, developers and copywriters.

My team are still with me today; all agency experts in their own field; award-winning creatives who push boundaries and gain great results for our clients. Along with Abi, my Client Services manager, who makes sure all client projects run smoothly, on time and on budget.

We take on a limited number of creative projects throughout the year, but only for established businesses who are ready to build a purpose-driven brand.


  • An expert, no-nonsense, straight-talking approach.
  • A trusted partner who's invested in your success.
  • Strategic know-how based on 25 years of shaping businesses on and offline.
  • A ‘knowing' intuitive gift to listen to your inner being and guide you lovingly. 
  • Guidance to support your purpose and fulfil your vision.
  • Plenty of ‘a-ha!’ moments and valuable insights.
  • Clarity on how to articulate the true YOU so your audience totally ‘get you'.
  • Confidence of stepping into the true you and showing up as you in your business.
  • A brand so true to who you are that you speak to the souls of your audience.
  • A framework to create true alignment within your business.

Together we'll work on reconnecting you to your purpose; to own your unique gifts and stand in the truth of you to create a business that feels so good you cannot fail



When I'm not working I'm mainly hanging out with my super chilled hubby, my mini-me daughter and our pets Mitzy and Bowie

  • I studied Interior Design, but have no comprehension of space
  • I prefer cheese to chocolate
  • Kundalini yoga saved my life 12 years ago
  • I'm a qualified life coach
  • We manifested buying & selling a house in 4 days
  • I'm a self-confessed shoe addict 
  • I'm a PSYCH-K® Practitioner and believe we can change our limiting beliefs to create our own reality

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