I often get asked what the difference is between a brand and a logo so I thought it would be useful to share the creative process I go through to design a logo. This process remains the same whether I’m working with large or small businesses. I have considered the...
We all have a dream as business owners to build a successful brand for our business that stands the test of time. Big companies do it every day, but what’s their secret? One of the first big brands I got my hands on was over 20 years ago when the agency I worked for...
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What do your audience see when they engage with your brand?
That first impression is EVERYTHING, so if you're swapping and changing your messaging, tinkering with visuals and you're on the fifth change of your title, that trust factor isn't going to be there.
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