The ego has a lot to answer for when it comes to your business being out of alignment. There to keep us safe, but taking us further from our truth. I have experienced it and seen it in others and believe me; it is not pretty. When the ego is in play, there's a...
With an oversaturated market in pretty much all sectors we’ve created the unreasonable consumer; a consumer that expects more with a bigger choice of brands to fall back on if that brand fails to deliver in some way. So in an age of the unreasonable consumer, is brand...
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What do your audience see when they engage with your brand?
That first impression is EVERYTHING, so if you're swapping and changing your messaging, tinkering with visuals and you're on the fifth change of your title, that trust factor isn't going to be there.
Let's walk in the shoes of your audience & see how well your brand is performing!