Shari approached me to help her create a global brand. She was initially thinking visuals and a snazzy strapline. The brief: ‘Make me into a brand, but I hate logos, I want ‘ALL THE COLOURS' and I have a lot to say'.
On our first coaching session, we talked about her positioning, and it was evident that people didn't really know what Shari did, she was playing in the friends zone' and a full-blown strategy and business plan were needed.
We started at the very core of her business; Shari. I wanted to know exactly what she wanted from her business, her mission and vision. When we'd figured out where she was heading, we got to work on the research and planning and found some meaningful insights and a new target market she hadn't previously dared to voice.
Shari is a creative whizz who pulls people out of a rut within their business and needed a powerful strategy to attract a new audience of buyers and align with her vision for her business. We uncovered facts about Shari's superpowers and figures on her audience. We got super clear on her purpose and who her competitors were, so we could create a standout strategy that she could embed in all her marketing efforts.
After we got clear on the strategy, everything else flowed; her messaging, copy, and visuals. We worked on new products, product names, packages and increased her fees. We created a content strategy to help build her brand and become known as the creative spark for businesses worldwide.
Shari has a renewed confidence about her business; the process has unearthed a power within. She's now standing in her truth; all that she is and that's where the magic happens. There's no more second-guessing, no more if's and but's, she knows exactly who she is and who she wants to serve which has moved her out of the ‘friend zone' and into a leadership brand.
“My entire business is completely different because Deborah helped me understand who I was and how to communicate that to my people.”
Performance Mentor + Creative Strategist