testimonials

TESTIMONIALS
I've been shaping businesses for 25 years; working with brands, corporates, agencies and entrepreneurs
My work has taken me all over the world managing global campaigns, working with new product development teams and advising multi-eight-figure businesses on growth strategies. I now bring all of this knowledge to the online space to help you build a business in absolute alignment with who you are and create a brand to reach millions.


“She brings in a depth of strategy you don't tend to find with her competitors”
“When I first spoke with Deborah about my brand I had no idea of the depth of work or the depth of the results I would get. When she first presented her strategy to me I cried. She'd pulled out things I hadn't even vocalised as they weren't yet clear to me, things that I stand for, things that mean a lot to me.
It takes talent to do that, and a true understanding of ‘brand'. To others looking at the update you may just see the new logo and design elements, but it's in the brand positioning and essence that the real change comes.
She bloody gets it! And she brings in a depth of strategy you don't tend to find with her competitors. It helps that she has a proven agency background and that she totally gets me.”
GEMMA WENT
Online Business Mentor + Digital Growth Strategist

“She reached into my soul and translated me into a brand.“
“My brand strategy ended up in tears; happy tears. Deborah got me from day one and has somehow reached into my soul and translated me into my brand. Something I had failed to do on my own. I have been in business for 18 months and feel like I am just starting.
The brand strategy and coaching were amazing; she translated my strategy into messaging, products and programs.
I feel clear and confident, ready to scale and grow, and I already can see a return on investment.
That is priceless! I cannot recommend her highly enough!”
CHARLOTTE PRIDMORE
Transformation Coach


“Working with Deborah has given my business rock-solid foundations to build on,
no ifs, buts or maybes, but pure facts.”
“You know when you know you need something, but you're not sure what? Your business is doing pretty well, but there's just that thing missing? Deborah is that thing! Working through the program has given me rock-solid foundations to build on – no ifs, buts or maybes, but pure facts… what my superpower is, where I sit in the market and helped really understanding my people.
HOLLY BARRAS
The Instagram Queen

“This process has unearthed me and my business from a depth I didn't know was there!”
“Sitting in tears of gratitude watching my new brand and positioning come alive like magic- Deborah O'Grady you are a f**king wizard. This process has unearthed me and my business from a depth I didn't know was there!”
Thank you so much, Deborah. I adored every second of the process and I can't wait to continue growing and scaling with you by my side.”
SHARI TEIGMAN
Performance Mentor + Creative Strategist


“Deborah has been incredible to work with! She's a pure genius at what she does.”
“My brand really wasn't an easy one to pull together and she did it! In fact, she smashed it!
It's hands down been the best money I have spent on my business. In the first two weeks of relaunch I had four new client enquiries and 6 collaboration requests, this hasn't been the case previously.
I feel so confident in my brand and I'm attracting far better clients. I have enquiries every week from awesome women wanting to work with me. Thank you, Deborah”
ROSE RADFORD
Wealth Coach & Business Strategist
MORE CLIENT TRANSFORMATIONS AND KIND WORDS
“This is the first time in my business life that I have consumed ALL of the core content of a program.
The Power of Your Brand® is a really thorough branding course that strips everything back to basics. I loved working my way through the brand model and really understanding each segment of the brand's identity, values, vision and truth.
I feel confident about my brand, my messaging and my offering. I attribute that confidence to the work I've done with Deborah through The Power of Your Brand®. I can't wait to launch!”
“Working with Deborah has been an incredible process. She has perfectly crafted a brand strategy that encompasses everything.
I learned many valuable insights along the way from the in-depth research that Deborah provided. This research helped shape the vision of my business and define my brand.
Previously my tone of voice and brand identity wasn't attracting my target market, but after working with Deborah, I have a brand that appeals and attracts my ideal clients as well as a strategy for growth.”
I was blown away not only by her marketplace analysis and insights, but how Deborah then coupled those with spot-on insights and observations about me to arrive at conclusions and solutions that are exciting, to say the least!
Throughout the process Deborah completely guided and supported me and made me feel confident that myself and my business were in the hands of an experienced professional.”
“The Power of Your Brand® exceeded all my expectations, and has left me with a beautifully raw and real representation of who I am at my core, it feels like it has taken me to another level.
It's as if the missing cornerstone that holds everything else up is now finally in place!”
“Deborah really got to grips with what I wanted to achieve and made it happen.
We explored every possibility so that I got clear on my business and understood who I needed to appeal to. I have a brand that feels true to me and know it will last as the business grows.
Deborah is extremely business minded and I felt safe in knowing she'd worked with big name brands for over 20 years. She's also very creative.
I would recommend Deborah to anyone who needs help in creating not just a brand but a business.”
“I can highly recommend Deborah. She has a professional but friendly approach and really gets under the skin of your brand.
Having experienced her brand planning experience first hand I can say it is worth every penny. Deborah has an extremely thorough process in place and takes you on a real journey. The information she presented back to me was spot on and gave me the clarity I needed to make my brand bigger and better. I say journey as it is just that.
Deborah brings her expertise to the process but ultimately empowers business owners to drive their business forward and go after their goals.”
“Deborah is fantastic. From the beginning of our start-up business journey to implementation, she covered all the bases from strategy, business name to execution. The Little Nessies brand is still as current and fresh now as the day we launched. Our company growth has been cemented through the time spent with Deborah in creating the vision of the perfect brand for us.
If you are looking for help with your brand – Deborah's the one.”
“Working with Deborah in the group coaching program has been a fantastic experience that has helped me achieve real results. I have finally managed to move my business forward by gaining clarity in branding and who I truly want to serve in my business.
I was most impressed with the attention received from Deborah and the personalized feedback received every week!”
“This process is brilliant; Deborah knows exactly what she is doing, the exact process she is taking you through and I was stunned by the results.
I have been trying to describe what I do simply and effectively for years and she nailed it in one session with brilliant insight.
Basically she is fantastic at what she does”
“Deborah is the spirit guide of business; it's like she has magical powers when it comes to identifying the perfect messaging for your brand.
Not only does it feel completely aligned with you, but it also attracts your dream-boat clients too!
I was struggling to create content for my audience because I wasn’t 100% clear on my brand messaging. Deborah has tapped into my zone of genius and created a brand strategy that has blown me away.
If you seek clarity, you absolutely need THE Brand Coach™!”
“Where have you been all my life Deborah?
“Working with Deborah is an amazing and rewarding experience. She is kind, knowledgeable, and generous with her expertise. She led me in a process of self-reflection and discovery that resulted in a brand that feels true to me and my work. I am empowered and excited about my business and since working with Deborah I have clarity in my values, message, and how to express myself.
My brand feels like a part of me rather something separate.”
“Integrity, experience, excitement and passion. These are some of the words that come to mind when I think of Deborah.
I hired Deborah as a coach at the beginning of this year after hearing her speak at an event.
She helped crystallise my vision for my new business.
Her insight and knowledge are fantastic, and she's enjoyable to work with.
She's created a strategy for me, brand identity, website and helped bring my brand shoot to life. I handed my notice in and launched my brand that very month, picking up two dream clients and a contract within weeks.
I have no doubt building my brand has led me to the success I am seeing in my business.”
“Deborah is super talented and extremely professional.
The brand process was a wonderful experience that made me dig deep into my soul to find out who I am and what I can offer the world.
I’m SO happy with the end result and with my new logo. I feel a lot more confident too now which will help me take my business to the next level.
The last 6 weeks have felt very positive for me and I feel grateful that I was able to work with such a great lady, that I trusted completely.
Thank you, Deborah, you are an inspiration.”
“Deborah was amazing throughout this Program. She honestly cares about you getting results and there's no danger of you fading into the background but prepare to work hard!
This is exactly what I needed – someone to say – no, go away and think about it again – that's when lightbulbs went on, corners were turned and pennies dropped with massive huge clangs. She really is the brand expert – if you're a fledgeling brand, do her program, you really won't regret it!”
“You have no idea how powerful your coaching has been.
When I contacted Deborah, I had a vision and a frenzy of passionate ideas!
What I didn't have was a plan, a concrete product and any clue how I was going to take it to market.
The most hilarious thing of all is that I contacted Deborah for a logo, which is kind of like asking a personal trainer for ‘the perfect body' without doing any training, work on nutrition, lifestyle or mindset!!!!!!!
I quickly understood that the logo is simply the end product of figuring out who you are, what you're selling, what you believe in, who's going to buy it and how you're going to do that.
Deborah is a true professional with high integrity, and she'll take the time to get to know you and your business before putting anything on paper.
On top of that, she'll do some awesome market research to get you positioned in the right place to be successful.
Basically, she's a rock star!”
“I’ve loved it and am so grateful that I’ve got the outcome I wanted. Confidence and clarity. Can’t thank you enough.
Working with Deborah is by far the best decision I've ever made!
Deborah absolutely worked her magic; this woman is incredible! I now have the most amazing branding that reflects me as a person and my personality and just screams, Wow! I absolutely love it! The confidence Deborah has given me, and the clarity I now have is priceless! I feel like a brand new person! Deborah is the most amazing person to work with; she's professional, honest, supportive, and so so helpful!”
“There isn't much that Deborah doesn't know about the world of branding, with her significant expertise and experience gained working with big corporate clients and running her own agency. The fact that she is now focussing and dedicating this expertise to helping women in business is a precious gift.
I love how she “sees” the potential and the possibility for her clients and encourages us to dream bigger and create a brand which supports growth and sustainability. The world needs more powerful women with branding that helps their businesses to stand out and help people for all the right reasons, and Deborah shines a light by being that woman herself too. She really cares about her clients, and this is beautiful to see.
It has helped me to think more broadly about who I am, what I stand for and where I want my business to be.”
“I am LOVING my bold new look.
“As I was just starting out, I had no idea where to begin creating a brand. The initial consultation was time-consuming, but it's so true that spending time and money to get things right from the start is what really matters. I now have a brand that is a true reflection of me, and so many people reiterate that when I tell them about The Food Boss. I couldn't have asked for anyone else to share this great experience with, and it will firmly remain in my business history as the very starting point!”
“My very first impression of Deborah was that she was extremely knowledgeable and passionate about the power of branding done the right way and that there would be no fluff and no sugar-coating, which is just want I needed”
“I feel much more confident in knowing who I am, who my audience are and how to speak to them.
Deborah's experience and expertise combined with her generous and supportive nature makes her one in a million – a truly rare find in the online world.
Through the Power of Your Brand® program I learnt so much about myself, my brand and my audience, it has been invaluable.”
“Working with Deborah was not only amazing but eye-opening. Until I began working with her I hadn’t released the true depth that a brand actually conveys.
During Deborah's process, it became very clear that my old brand didn’t convey the depth of my 20 years experience and with her guidance, I realised that I actually needed to embrace my inner white witch and change my business name from my own name to White Witch Wisdom®.
I wouldn’t hesitate to recommend Deborah for a second. In her, you will find a highly-skilled, experienced professional, who will not only draw out your true essence but will show you how to convey that essence into your branding thus attracting your ideal clients.”
“The program has given me clarity on who I'm targeting, what I'm offering, and who I am.
“Working with Deborah via the online group coaching program has been amazing and invaluable.
“Deborah is an absolute BRAND NINJA.
She went beyond looking just at my product offering and how to position it in the market place. And, to be honest, that’s all I was expecting from a ‘branding’ exercise.
I was taken aback by the detail Debs went into. She took me on a journey of business and self discovery. She delved deep into my passions, core beliefs, and value systems. She deciphered my artistic scribbles and decoded my visions of grandeur and out of it distilled THE PERFECT BRAND for my startup business… I was so overwhelmed when she presented the brand model that I cried.
She absolutely NAILED IT! She is so much more than a brand consultant. She is a brilliant and intuitive business mentor. I can’t recommend her and her exploratory process enough! Just AWEsome.”
Working through the wordbook and recording with a huge smile on my face. This is what I'm here for and I have a roadmap to get me there!”

CUT THROUGH THE NOISE AND SPEAK
TO THE SOULS OF YOUR AUDIENCE
Discover the truth of you and own it!
It's hard to see the label when you're inside the bottle right? So let me guide you in this workbook to discover your unique gifts and connect to the soul truth of who you really are and what you are here to do.
When you show up in your business and speak your truth with love and strength, that's where the power lies.
I believe when you are truly aligned within your business; success and happiness is a given.

Latest Articles
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The ego has a lot to answer for when it comes to your business being out of alignment. There to keep us safe, but taking us further from our truth. I have experienced it and seen it in others and believe me; it is not pretty. When the ego is in play, there's a...
The art of letting go
I've finally emerged. I'm back! And what a journey. I started going deep on my spiritual practice last year. I’ve always been able to see and hear things I couldn’t explain. But I'd never really mastered it, and I don’t believe I ever sat still enough to be able to...

The ego
The ego has a lot to answer for when it comes to your business being out of alignment. There to keep us safe, but taking us further from our truth. I have experienced it and seen it in others and believe me; it is not pretty. When the ego is in play, there's a...

The art of letting go
I've finally emerged. I'm back! And what a journey. I started going deep on my spiritual practice last year. I’ve always been able to see and hear things I couldn’t explain. But I'd never really mastered it, and I don’t believe I ever sat still enough to be able to...