Case Study – The Food Boss
THE FOOD BOSS
Kate, a registered nutritionist, wasn’t afraid to share her views on all things food. With so many conflicting views out there Kate likes to put the record straight where food is concerned; to ‘bust those myths' on food and for the kale lovers to fall back in love with food.
I worked with Kate to help her think big; we discussed ideal clients and discovered Kate could make a difference in restaurants/cafes and corporates and not just working with the public. Kate’s brand needed to be strong, but her quirky and cool personality with a dash of humour had to shine through. The Food Boss as a brand name was an obvious choice.
Kate works with both independent restaurant owners, corporates and the public bossing all that is food.
I now have a brand that is a true reflection of me
“As I was just starting out I had no idea where to begin creating a brand. The initial consultation was time consuming but it's so true that spending time and money to get things right from the start is what really matters.
I now have a brand that is a true reflection of me and so many people reiterate that when I tell them about The Food Boss. I couldn't have asked for anyone else to share this great experience with and it will firmly remain in my business history as the very starting point!”
Kate Law; The Food Boss